The Occult Shopping Experience

Type specimen booklet inspired by the current revival of occult imagery in pop culture, specifically within internet culture, tumblr, and e-commerce fashion and lifestyle brands.

The book was accompanied by an essay I wrote about occult symbolism and the millienial consumer’s search for meaning in the 21st century.

Spreads were featured in the student-designed publication PUB, that critiques and celebrates contemporary tropes.

Client: CalArts
Website: bigcartel.com