The Occult Shopping Experience
Type specimen booklet inspired by the current revival of occult imagery in pop culture, specifically within internet culture, tumblr, and e-commerce fashion and lifestyle brands.
The book was accompanied by an essay I wrote about occult symbolism and the millienial consumer’s search for meaning in the 21st century.
Spreads were featured in the student-designed publication PUB, that critiques and celebrates contemporary tropes.
Client: CalArts
Website: bigcartel.com
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