Common Field Virtual Conference

Common Field is a national network of independent visual arts organizations that connects and advocates for the artist-centered field. They had originally planned to host their annual convening in Houston TX, however, due to the COVID-19 pandemic, the event had to move online. Rather than functioning as wayfinding to navigate the Convening in person, the branding system served as a tool for navigating the busy zoom conference schedules and helped to create a sense of community and celebration while attendees connected with each other virtually.

Client: Common Field